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Dr. Keith Morrison , M.D.

Moderate Markup
Practice Location: Bowling Green,Kentucky 42103
National Provider Identifier (NPI): 1902809171
25 mins
Average Visit Time
2.99x
Markup Level
3,256
Annual Services
The Rushed Visit Index

Balanced Practice

~25 min face-time

Maintains a steady clinical rhythm balancing focused physical examination with patient discussion.

How is appointment length calculated?

Visit durations reflect official documentation standards for Evaluation and Management (E/M) office billing codes (CPT 99202 through 99215).

Physicians who bill higher-level comprehensive visits (such as 99214 and 99215) consistently spend 30 to 45 minutes reviewing complex records and discussing care plans, whereas routine refill clinics predominantly bill briefer level 2 and 3 codes.

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Appointment Length & Visit Style

Clinical appointment coding analysis across standard patient evaluations

Consultation Classification
Standard (20-30 mins)

Dr. Morrison provides standard-duration consultations averaging approximately 25 minutes per visit, aligned with typical medical practice guidelines.

What visit duration tells you:
•Thorough evaluations: Longer appointments mean more opportunity to ask questions, review medical histories, and explain treatment options.
•Complex medical care: Patients managing multiple chronic conditions or seeking second opinions often benefit from physicians with extended visit styles.
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Pricing Transparency & Fee Comparison

How this provider bills compared to standard insurance benchmarks

Pricing Markup Ratio
2.99x
National Specialty Average: 2.56x
Total Annual Charges Billed
$606,269
Gross billed amount on claims
Standard Benchmark Value
$202,681
Customary fee baseline
Practical Guide for Patients and Families:

Dr. Morrison bills moderately higher than baseline insurance benchmarks. If you are in-network, your co-pay or coinsurance will be determined by your plan's contracted rate. If paying out of pocket, request an upfront written fee estimate.

Verified Clinical Procedures & Surgical Focus

Official annual procedure volumes, customary fee comparisons, and clinical focus areas.

Clinical Procedure & CodeAnnual ServicesDoctor ChargePeer NormStandard Baselinevs. Peer Norm
HCPCS J3301
1,174$7.00$6.00$1.061.17x
CPT 99213
373$120.38$168.44$84.200.71x
CPT 73130
299$132.17$56.44$33.292.34x
CPT 95886
217$180.00$233.00$88.730.77x
CPT 99203
136$195.00$234.50$105.020.83x
CPT 73140
135$70.00$74.00$34.020.95x
CPT 99212
124$75.08$104.00$52.830.72x
CPT 64721
79$1175.00$1878.00$345.910.63x
👨‍⚕️ Physician & Medical Billing Intelligence (Click to view professional coding data)Expand ↓

This section provides clinical practice analytics for healthcare administrators, billing coders, and peer physicians evaluating practice benchmarks:

Evaluation & Management Mix

Estimated appointment time calculation: 25 minutes. Indicates the proportion of high-complexity (99205/99215) vs. moderate-complexity (99204/99214) documentation relative to national specialty peers.

Charge-to-Payment Ratio

Gross charge multiplier: 2.99x. Useful for fee schedule alignment, out-of-network charge master analysis, and payer contract negotiations.

Patient Guidance: What to Ask Before Your Appointment

  • In-Network Confirmation: Confirm directly with your insurance plan that Dr. Morrison participates in your specific network tier.
  • Surgical Facility Fees: If having surgery, verify whether it will be in a hospital or an outpatient surgery center. Facility charges are billed separately from physician fees.
  • Written Estimates: If you are paying out of pocket or have a high deductible, request a written good-faith estimate before major treatments.